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City Council Vision and Strategic Goals
 Vision Strategic Goals
  • Continue to support redevelopment in major and neighborhood commercial areas.
  • Ensure higher levels of public safety, especially in neighborhoods under the most stress.
  • Enhance the quality of residential neighborhoods, including particularly improved appearance and more community involvement. 
  • Improve programs for youth, pre-teens, and teens.
  • Maintain City finances where expenses do not exceed ongoing revenues.
  • Increase the economic vitality of the City with strengthened ties between business and the general community. 
  • Continue to provide cost-effective and quality services that are accessible to all segments of the San Mateo community.
  • Provide many different communication vehicles to appeal to all groups and expand community outreach and participation opportunities by all persons who live and or work in San Mateo, including City employees.
  • Continue current efforts to increase available entry-level housing, striving for a balance between jobs and housing, and encourage City employees to live in San Mateo. 
  • Increase efforts to cooperate with schools and other agencies to improve services, strengthen partnerships, avoid duplication, and decrease costs.
  • Develop and maintain an organization which values employee participation and a sense of ownership. 
  • Continue efforts to ensure a well-planned, quality-built environment, and to invest in the long-term infrastructure needs of the City promoting a high quality of life and creating an identity for San Mateo that generates civic pride and responsibility.
The Strategic Directions express the Council's Vision in terms of key targets that must be accomplished to achieve its Vision. These Strategic Directions are:

Safe, Clean, and Attractive Neighborhoods
  • Ensure higher levels of public safety, especially in neighborhoods under the most stress.
  • Enhance the quality of residential neighborhoods by encouraging improved appearance and more community involvement.
Successful Businesses and a Solid Tax Base
  • Increase the economic vitality of the City with strengthened ties between business and the general community.
A Community Where Residents Can Flourish and Youth are Nurtured
  • Continue to encourage involvement of youth in our community by improving programs for children, pre-teens, and teens.
Orderly Planning, Development, and Functioning of the Community
  • Support future growth and redevelopment in Downtown, other commercial areas, and along the transportation corridor to ensure a well-planned environment and promote a high quality of life.
  • Continue efforts to increase entry - level housing, strive for a balance between jobs and housing, and provide incentives for City employees to live in San Mateo.
  • Continue to invest in the long-term infrastructure needs of the City and create an identity for San Mateo that generates civic pride and responsibility.
An Open, Participative, and Effective City Government
  • Continue to provide cost-effective and quality services that are accessible to all segments of the San Mateo community.
  • Maintain City finances where expenses do not exceed ongoing revenues.
  • Expand community outreach and participation opportunities for all who live and/or work in San Mateo.
  • Continue to cooperate with schools and other agencies to improve services, strengthen partnerships, avoid duplication and decrease costs.
  • Develop and maintain an organization that values employee participation and a sense of ownership.

San Mateo City Hall – 330 West 20th Avenue, San Mateo, CA 94403

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